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ad:tech tokyo 2026

アドテック東京 2026
ad:tech tokyo 2026
Date 2026.10.21 – 10.23 Day 1 13:00–20:00 / Day 2 09:00–20:00 / Day 3 09:30–20:00
Venue Tokyo Midtown and The Ritz-Carlton Tokyo
Fee Full Conference, One-Day and Visitor passes
Register on the official site

Overview

The Japanese edition of the US-originated international marketing conference ad:tech, running since 2009 and reaching its 18th year in 2026. Advertisers, agencies, media and solution providers present across sessions and an exhibition floor, with a workshop-only opening day. Its draw is the number of brand-side CMOs on stage, under the theme "Marketing in Action."

Program

  • Day 1 (Oct 21) is workshops only: 4 sessions, included in the Full Conference Pass
  • Days 2-3 feature 7 keynotes in total, including Thomas Barta, Michael Komasinski and the CEO of Nestle Japan
  • 40 official sessions across 7 tracks; English interpretation for all keynotes and official panels
  • Exhibition hall and Exhibition Stage
  • Official networking party on the evenings of Days 2 and 3 (18:00-20:00)

Speakers

  • Akie Iriyama (Professor, Waseda Business School, 2026)
  • Natsumi Akita (Senior Managing Executive Officer, Mizuho Financial Group, 2026)
  • Yukiko Yamaguchi (Director and CMO, Panasonic Connect, 2026)
  • Takaya Matsuda (Representative Director and Co-CEO, Heralbony, 2026)

Foundation

Founded
2009
Founder
Comexposium Japan

Launched in 2009 as the Japanese edition of the US-originated ad:tech conference. An advisory board takes part in programming, and it has settled in as a stage for working practitioners across the advertising and marketing industry.

Transition

  1. 2009 First Japanese edition of ad:tech held
  2. 2025 17th edition drew 16,200 participants including archive viewing, with 248 speakers
  3. 2026 18th edition held October 21-23 under the theme Marketing in Action

Voices

A session on turning empathy-based brand building into metrics was voted best of the conference, suggesting wide concern about an exclusive focus on efficiency (from Motohiko Tokuriki's note post, in Japanese)

Sponsors

Diamond Sponsor

Platinum Sponsor

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Crystal Sponsors

Sponsors

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