ProductZine Day 2026
Overview
The fifth edition of the annual conference run by ProductZine, Shoeisha's product management media. Under the theme of the chaos product managers face in the AI era and how to systematize their work, it offers eight free sessions covering discovery, strategy, analytics and talent development, plus small-group discussions with speakers and a networking reception aimed at in-house product managers.
Foundation
- Founded
- 2020
- Founder
- ProductZine was launched by Shoeisha in 2020 as a product management publication
ProductZine launched in 2020 and relaunched as an independent title in June 2021 with an anniversary online event. Its reader conference ProductZine Day began online. The August 2024 Summer edition was the third overall and the first held offline, and the May 2025 edition was the fourth and second offline, both at Kanda Myojin Hall with panel-centric programs. The fifth edition in 2026 moves to KFC Hall&Rooms in Ryogoku.
Transition
- 2020 Shoeisha launches ProductZine, a media outlet dedicated to product management
- 2021 Relaunched as an independent title in June with a first-anniversary online event
- 2024 ProductZine Day 2024 Winter in January, and the third edition, 2024 Summer, held August 30 at Kanda Myojin Hall as the first offline edition
- 2025 Fourth edition held May 15 at Kanda Myojin Hall, built around panels on generative AI use and careers
- 2026 Fifth edition held August 25 at KFC Hall&Rooms in Ryogoku, with eight sessions, Discuss with the Speaker, and a lottery-based networking reception
Voices
The range, from frontline generative-AI practice to product management transformation at large firms and varied career paths, conveyed the depth and possibility of the discipline (from a product director's report on the 2025 edition, in Japanese)
The generative-AI panel was decided by audience applause, and its point was reframing the question from how to use AI to what feels natural for oneself (from UPSIDER's 2025 report, in Japanese)
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